User Profiling In This Generation

We live in world where there are atlesat 5 different generations (from traditionalists to gen z), they can't be placed in one box. Even if we do create a generic profiling template for each generation, we still need to understand the particular behviors of that group in reference to the product they are using. Key metrics help push the qualitative and quantitative data gathered on the users to give the user journey much more meaning/understanding, thus reducing a lot of guess work on user needs.