An African women led leadership incubator that believes African girls and young women are powerful drivers of change. Their programs are designed to nurture their leadership, amplify their skills and impact future generations to come. As an NGO typically their program pages are what most people will interact with and this is the focus of the website redesign.
In response to the RFP, the purpose of the website was to review its target audience and the key goals it needs to achieve (namely increasing brand awareness & assist with fund raising). Luckily there are no specific modules that need to be designed & built, there is only the restriction that it must work within the current wordpress framework they have. Below is my breakdown of the RFP:
I start by reviewing the current website compared to the desired metrics listed in the RFP so as to ensure both sides are staying on topic. Usually I would perform a detailed user journey experience to map out design needs but in this case the client is happy with the journey they just want to update the look and feel of the site. The key outcome of this is the content strategy.
Based on the website review I usually like to come up with a concept for the design (typograpgy/colors/imagery etc) so as to come up with a visual style that will guide the entire design process and act as base reference when changes are requested.
Keeping in mind that some times when shifting into a CMS environment the design sometimes changes when you hit production, but below are all the proposed designs shared with the client.
The good old stock or custom debate, but in this case it evaluating whether we need a wordpress site or will a simple clean HTML/CSS/JS site work even more effectively. A good user experience considers both the experience of creation vs. the experience of consumption. Let's discuss all the pros and cons.
I enjoyed working with the team on this project, the programs are truly unique present interesting design challenges when it comes to fundraising. The tech stack in general for NGO's needs to be reviewed as its no coincedence these challenges appear across the board.
