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Me, Designer & Developer
The ethos of keeping it simple has never been so strong on a project. The clients attention to detail and respective for the product is beyond inspiring.
Optimizing Digital Takeout Orders
COVID 19 hits the entire world, certain businesses are forced to close others forced to adapt. This was the perfect time to rethink how we order our takeout from a restaurant (especially if you are interacting with them for the first time), and how culture and operations heavily impact design.
The User Journey & Designs
This one is interesting, because the user journey is focused more on the restaurant than it is on the customer ordering. The main reason behind this is quality: The restaurant needs to ensure that the food travels well, which means certain items will not be available for takeaway (think of foods that should have a thick sauce but arrive soogy because the box retained the steam that ordinarily evaporate when the meal cooled).
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Step 1: Scan QR Code. Step 2: Select Items. Step 3: Place WhatsApp Order.
The Operations & Limitations
So keeping in mind the menu item restrictions, the next is consider the operations flow: How does accounts get involved with regards to end of day reconciling? Having multiple points of failure isn't a great expereince for the customer, but even more the operations team, which is why WhatsApp is the chosen mode of starting the order process - its something that is used, can be used to confirm the item is available before payment is made and makes it more personal.
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From a UX point of view, adding the option for an image works for both parties (a meeting of the minds if you will). -
The technical demands of this are in generating the content (mostly photography) and having dedicated staff managing the app.
Team Feedback
