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Me, Designer & Developer
I really got to learn about the data protection act and the implications it has on me as a consultant interacting with clients across various professions.
Romer Services Limited
Dreamers and believers in the power of data, in the transformative role that data plays in creating and achieving value for organizations and individuals. With data, we unlock possibilities, empower and enable our clients leverage data to achieve operational efficiency, profitability, great customer experience and customer satisfaction.
The Brief/Objectives
The primary focus of the redesign is to focus on the website and then let that govern how we interact with clients in the print world (QR codes on banners/business cards etc)
Site Review
The current site is a one pager, and with the objectives of adding new services to the site this might definitely change that to a multi-page website (most likely in a CMS)
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The leading part of the current site. -
Their breakdown of the why you need their services (soft sell). -
A list of the old services that were offered.
User Profiles
The data protection act plays a key role here, as all organizations who essentially interact with clients data are the target audience i.e. your local kiosk owner who transacts with MPESA is a part of the audience. However their is a particular niche that needs to be focused on.
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C-Suite not as much as the managers and those directly handling client data.
UX Journey
The primary focus here is to reduce the number of hops the decision maker needs to be able to onboard them as a client.
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The assumption here is that they have started from a google search. -
Each of these call to actions have a journey of their own that should all lead to them being a new client. -
Designing for failure, just incase they are not willing to be a client right now.
Needs Analysis
The results of the user journey clearly maps out what will be needed to cater to their needs, and below is an approach that helps guide which order it should be done in.
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The brand promise is something that should carry through on every brand touch point (emails, brochures, product trainings etc). -
The need is the interaction, but always try and control how the pre and post interaction looks like.
Collateral Design
The designs below are a reflection of from the needs analysis that have been done, they are not final but just act as a guideline on items should look and feel, so as to empower the communications team to eventually be able to quickly modify certian items (e.g. business cards).
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Roll-up banners -
Social media (sample LinkedIn post) -
Website product page -
What AI adoption would look like -
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Team Feedback
